WBKI MISSION STATEMENT
I.
Practice honesty, integrity, and fairness in everything we do.


II.
Assure every customer receives value, quality, and satisfaction.


III.
Return to the community a share of the success we experience.


IV.
Create an environment in which our employees can succeed.


V.
Consistently promote these principles through our behavior.


VI.
Earn the recognition as the most knowledgeable, most service-oriented and most creative television team in Louisville, LM Communications and throughout the broadcast industry.